One of the most important points that new marketers have to understand is that internet marketing is a very wide field! Try to picture internet marketing as a university. Within this university, there are many different faculties or departments. Some dealing with advertising, others with website design, copywriting, market research, etc. A very long list indeed! A student does not simply decide he wants to become a doctor and then attend classes at random on the spur of the moment as and when it suits him. No! He gets a “general” training that is well structured and that he has to complete before deciding on any area to specialize in. This is where so many new internet marketers get it wrong… They try to go off in all directions at the same time. They read a little bit here, experiment a little there, and although they gather bits and pieces of information along the way they are actually not building a solid foundation.
Not knowing enough about a topic is sometimes more dangerous than knowing nothing at all! This also applies to the field of Internet marketing. Not being prepared for what you are about to undertake can cost you a lot of time and money. Internet marketing can be a profitable, full-time business but you need to approach it from the right perspective.